Effective Date: December 4, 2025
1. Introduction
This Cookie Policy explains how Engine & Transmission Exchange (“ETE,” “we,” “our,” “us”) uses cookies and similar tracking technologies on our website https://enginetrans.com (“Site”).
It covers:
- What cookies are
- What types of cookies ETE uses
- How TrustArc manages cookie consent
- How users can modify or withdraw cookie preferences
- How cookies relate to personal data and privacy laws
This Policy should be read together with our Privacy Policy.
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help:
- Operate essential website functions
- Improve user experience
- Measure site performance
- Enhance security
- Personalize certain features
Cookies may be:
- First-party (set by ETE)
- Third-party (set by analytics tools or service providers)
- Session cookies (expire when you close your browser)
- Persistent cookies (remain for a defined period)
Some cookies collect data that qualifies as “personal information” under GDPR and U.S. privacy laws.
3. How ETE Uses Cookies
3.1 Strictly Necessary Cookies (No Consent Required)
These cookies are essential for:
- Website security
- Navigation and core functionality
- Submitting service forms
- Managing cookie preferences
- Server load balancing and performance
Disabling these cookies may cause the Site to malfunction.
3.2 Analytics & Performance Cookies (Consent Required)
These cookies help ETE understand:
- How users interact with the Site
- Which pages are visited
- How long users stay on the Site
- Error reports or usability issues
- Device/browser types
Examples may include:
- Google Analytics
- Website performance or diagnostic tools
Analytics cookies are disabled by default for EU/UK visitors until consent is provided through TrustArc.
3.3 Functional Cookies (Consent Required if Non-Essential)
Functional cookies support enhanced features such as:
- Remembering form preferences
- Maintaining optional settings
- Improving usability and navigation
Some functional cookies are necessary for the Site to operate; others require consent.
3.4 Marketing Cookies (Not Used)
ETE does not use:
- Advertising cookies
- Social media tracking pixels
- Retargeting tools
- Behavioral profiling cookies
If ETE adds marketing technologies in the future:
- This Policy will be updated
- TrustArc will display a new cookie category
- Marketing cookies will not activate without express opt-in consent
4. TrustArc Cookie Consent Management
ETE uses TrustArc to ensure cookie compliance across different regions, including GDPR, UK GDPR, and U.S. state privacy laws.
4.1 Consent Banner
Upon your first visit, TrustArc displays a consent banner allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Customize cookie settings per category
4.2 Prior Consent Blocking
Before consent is given:
- All non-essential cookies remain inactive
- Only strictly necessary cookies load
4.3 Updating or Withdrawing Consent
You may modify your settings at any time by:
- Clicking “Cookie Preferences” in the footer
- Reopening the TrustArc interface
- Clearing browser cookies to re-trigger the consent banner
4.4 Consent Logging
TrustArc securely records:
- Timestamped consent choices
- Region-specific requirements
- Opt-out requests
4.5 Browser-Based Privacy Signals
Where required by law, TrustArc honors:
- Do Not Track (DNT)
- Global Privacy Control (GPC) signals
5. Types of Cookies ETE May Use
Strictly Necessary Cookies
| Cookie Type | Purpose |
| Session Cookies | Maintain secure browsing and essential interactions |
| Security/Firewall Cookies | Protect Site from malicious activity |
| TrustArc Consent Cookies | Store and honor user cookie preferences |
| Form Functionality Cookies | Support service request submissions |
Analytics Cookies (Consent Required)
| Provider | Purpose |
| Google Analytics | Track visitor data, performance metrics, and usage trends |
| Diagnostic Tools | Detect site errors and improve speed/operation |
Functional Cookies (Consent Required for Non-Essential)
| Example | Purpose |
| Preference Cookies | Save user settings or display preferences |
| Embedded Service Cookies | Enable external tools like maps or video embeds |
Third-Party Cookies
May appear if ETE uses:
- Payment processors
- Scheduling or quoting tools
- Embedded platforms (e.g., video, maps)
TrustArc blocks non-essential third-party cookies until consent is granted.
6. How to Control Cookies
6.1 Manage via TrustArc
Use the “Cookie Preferences” link in the website footer to:
- Accept or reject cookies
- Adjust category-specific permissions
- Withdraw consent
6.2 Manage via Browser Settings
Most browsers allow you to:
- Delete cookies
- Block third-party cookies
- Disable all cookies
- Enable privacy modes
Note: Blocking cookies may reduce website functionality.
6.3 Device-Level Controls
Mobile devices may offer additional tracking controls or ID reset options.
7. Cookies and Personal Information
Cookies may collect data such as:
- IP address
- Device type
- Browser details
- Site usage behavior
- General location (city-level)
All data collected via cookies is processed according to the ETE Privacy Policy and applicable laws.
ETE does not use cookies to collect:
- Sensitive personal data
- Payment card information
- Government identifiers
8. Children’s Privacy
The Site is not intended for children under 16.
ETE does not knowingly use cookies to track minors.
Parents or guardians may request deletion of a minor’s data.
9. Updates to This Cookie Policy
ETE may update this Policy to reflect:
- Changes in legal requirements
- Updates to TrustArc functionality
- Website or service modifications
- Changes in analytics or cookie use
Revisions will be indicated by an updated Effective Date.
10. Contact Information
For questions about this Cookie Policy or to modify your cookie preferences, contact:
Engine & Transmission Exchange (ETE)
2727 S 27th St
Milwaukee, WI 53215
Email: info@enginetrans.com
Phone: (414) 645-7000
Website: https://enginetrans.com
