Effective Date: December 4, 2025
1. Introduction
Engine & Transmission Exchange (“ETE,” “we,” “us,” “our”) is committed to protecting your privacy and ensuring transparency in how we collect, use, disclose, and safeguard your personal information. This Privacy Policy applies to all personal data collected through our website https://enginetrans.com (“Site”), and through related contact, service, or business interactions.
This Policy complies with:
- U.S. federal and state privacy standards
- California Consumer Privacy Act (CCPA/CPRA) where applicable
- General Data Protection Regulation (GDPR) for EU/UK visitors
- Industry-best practices for transparency and data protection
By using our Site or submitting information to ETE, you consent to the data practices described in this Policy.
2. Who We Are
Engine & Transmission Exchange (ETE)
2727 S 27th St
Milwaukee, WI 53215
Phone: (414) 645-7000
Email: info@enginetrans.com
Website: https://enginetrans.com
ETE is the data controller for personal information collected through our Site.
GDPR and UK GDPR inquiries may be directed to the contact information above.
3. Personal Information We Collect
We may collect the following categories of data depending on your interactions with the Site:
3.1 Information You Provide Directly
- Name
- Email address
- Phone number
- Vehicle details (make, model, year, symptoms, service needs)
- Service appointment requests
- Messages submitted via forms
- Billing details (if applicable)
- Any other information voluntarily provided
3.2 Automatically Collected Information
Through cookies, logs, and analytics tools, we may collect:
- IP address
- Browser type/version
- Device identifiers
- Pages visited and engagement data
- Referring URLs
- Date/time stamps
- Approximate geographic location
3.3 Payment Information
If ETE processes payments online:
- Payments are handled by third-party processors
- ETE does not store full credit card information
3.4 Business & Commercial Interactions
For customers, vendors, or partners, we may collect:
- Contact information
- Company details
- Communications history
- Transaction records
4. How We Use Personal Information
We use your information to:
- Schedule and manage service appointments
- Diagnose and communicate about vehicle service needs
- Provide quotes, estimates, and recommendations
- Respond to inquiries or customer-service requests
- Maintain business and internal administrative records
- Improve website functionality and user experience
- Analyze website performance and security
- Send updates or promotional communications (with consent)
- Comply with legal obligations and prevent fraud
GDPR Legal Bases
For EU/UK visitors, ETE relies on:
- Consent (for marketing, cookie-based analytics)
- Contractual necessity (service inquiries and scheduling)
- Legitimate interest (security, analytics, business operations)
- Legal obligations (recordkeeping, compliance)
5. How We Share Personal Information
ETE may share personal information with:
5.1 Service Providers
Including:
- Web hosting
- Email communication platforms
- Cookie consent tool (TrustArc)
- Analytics providers
- Payment processors
- Security/firewall vendors
All vendors are required to use your information only for the services they provide to ETE.
5.2 Legal & Compliance
We may share information to:
- Comply with laws, subpoenas, or regulatory requirements
- Respond to legal claims
- Prevent fraud, abuse, or security threats
5.3 Business Changes
In the event of a merger, acquisition, or business transition, personal data may be transferred with appropriate protections.
ETE does not sell personal information.
6. Cookies & Tracking Technologies
ETE uses cookies to:
- Operate and secure the Site
- Improve user experience
- Analyze performance and traffic
- Remember user preferences
Non-essential cookies require consent for EU/UK visitors.
A full explanation appears in the Cookie Policy.
7. Data Retention
We retain personal data only for as long as necessary to:
- Provide requested services
- Maintain business records
- Meet legal or tax obligations
- Analyze and improve Site performance
When data is no longer needed, it is securely deleted or anonymized.
8. Your Privacy Rights
8.1 GDPR (EU/UK Residents)
You may:
- Request access to your personal data
- Request correction or deletion
- Withdraw consent
- Object to processing
- Request restriction of processing
- Request data portability
- File a complaint with a supervisory authority
8.2 U.S. Residents (Including California)
Where applicable, you may:
- Request disclosure of personal data collected
- Request deletion (with exceptions)
- Request correction of inaccurate data
- Opt out of data sharing
- Request information about data practices
ETE does not sell personal information.
Submit rights requests via:
📧 info@enginetrans.com
📞 (414) 645-7000
9. Security Measures
ETE uses reasonable administrative, technical, and physical measures to protect personal data, including:
- SSL encryption
- Access controls
- Secure hosting
- Firewalls and threat monitoring
No internet transmission is entirely secure; use of the Site is at your own risk.
10. Children’s Privacy
The Site is not intended for children under age 16.
We do not knowingly collect data from minors.
If information is inadvertently collected, contact us to request deletion.
11. Third-Party Links
The Site may link to external websites. ETE is not responsible for their:
- Content
- Privacy practices
- Security
- Accuracy
Users should review third-party policies before interacting.
12. Changes to This Privacy Policy
ETE may update this Privacy Policy at any time. Changes will be marked with a revised “Last Updated” date.
Material changes may be communicated via notice on the Site.
13. Contact Us
For questions about this Privacy Policy, or to submit a rights request, contact:
Engine & Transmission Exchange
2727 S 27th St
Milwaukee, WI 53215
Email: info@enginetrans.com
Phone: (414) 645-7000
Website: https://enginetrans.com
